I rarely click on links in advertising/marketing e-mails (which I’ve opted-in, mind you) that travel through click-trackers such as Constant Contact (though those are one of the more reputable ones).

I guess I feel that when I hover the cursor over the link, the text in my browser’s bottom left corner should be going to the domain I expect (usually the one from which the e-mail originated?). Or at least one that is easily recognizable and is ‘tied to’ the type of content I’m looking at in the e-mail.

Having verifiable, trustworthy link URLs is very important IMHO. It weeds out the possibility of a phishing attack and leaves the possibility of any ill intention up to my DNS server (which could have been cache poisoned, for instance..far less likely).

That’s it.. just wanted to blurt that out.

Tagged with: click trackers | e-mail | integrity | malware | phishing | privacy | security

Categorised as: Blogs | Technical